Devil Girl Choco-Bar display box by R. Crumb (5th printing).
--- Empty Box
Robert Crumb's Devil Girl bars were an instant success when they hit the
market in 1994. The bars themselves are long gone
and any surviving bars are probably not edible. But Kitchen
Sink Press marketed the chocolate bars in a sturdy display
box modeled after the heavy-duty cigar boxes of earlier days.
This display box is constructed of thick card stock nearly
1/8 inch thick on all 6 sides. Seven sides (including the
inside lid) are covered by 4-color Crumb art. The inside
lid was to be propped up by retailers to expose the 15 bars that
were originally inside. It also revealed the slogan, "It's
BAD for you!" ---a rare example of candor in advertising.
The honesty wasn't limited to the inner
lid. Our favorite side (almost never seen by actual customers)
is the bottom of the box. On that hidden side Crumb hand-lettered
"A Word to Wholesalers and Retailers of the Devil Girl
Choco-Bar," which is scanned here. It's a hilarious
tongue-in-cheek anti-marketing statement. It certainly did nothing
to deter sales of the product, which approached a half-million
candy bars (not bad for a comic book company's sideline). Also
on the bottom of the box, near the bottom edge, is the black
type noting "5th printing."
It was typical of Kitchen Sink Press, and
of considerable value to collectors, that print runs on its comics,
books and other products were carefully distinguished. The 5th
printing was Kitchen Sink's last. The boxes offered here are
in near mint condition (some are slightly scuffed from
being in a larger box and moved around), from the publisher's
personal archives. They were not circulated and not filled with
candy bars. Measures 6.75" x 5.5" x 2.5" when
closed. Packed with care. $25
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